News

Bob Dylan appears in Super Bowl ad; music in 2

Bob Dylan appears in Super Bowl ad; music in 2

PITCHMAN: Bob Dylan says "We will build your car" in a new ad for Chrysler. Photo: YouTube

Sometimes it’s hard to tell what Bob Dylan is saying when he was singing. But during his TV pitch last night on the Super Bowl, the message came through clearly: buy American cars.

The music legend appeared in a two-minute ad for Chrysler.

And like many of the automaker’s commercials in recent Super Bowls, it played up the fact that the cars are American-made by Americans.

In the ad, Dylan walks through the streets of Detroit, explaining that the now-bankrupt city made cars and that in turn, “cars made America.”

The ad closes with Dylan’s raspy voice intoning: “Let Germany brew your beer, let Switzerland make your watch, let Asia assemble your phone. We will build your car.”

It was the second of two Super Bowl ads featuring Dylan. The song “I Want You” was featured in the Chobani ad — where a hungry bear rampages through a convenience store to score a cup of the honey-flavored version of the popular Greek-style yogurt.

Recent Headlines

in National

Making headlines this week

AP792818563420

A look at the big stories that made news this week and the headlines you may have missed.

in National

Americans are really angry with Washington

america

Americans are angry with the handling of issues ranging from healthcare reform to the rise of Islamic State militants.

in Local

BFMC Adopts Enterovirus Policy

medical mask

Effective immediately, anyone visiting a new mother or child at the Birthplace at Baystate Franklin Medical Center must be 14 or older

in Local

Northampton to Study Plastic Bag/Styrofoam Ban

noho city hall

The city of Northampton has officially opened discussion on an ordinance banning plastic bags and styrofoam

in Local

Blarney Blowout Report Released

by Jason Picard, Courtesy of Daily Hampshire Gazette

The long-awaited Blarney Blowout report written by former Boston Police Commissioner Ed Davis has been released