News

Levi’s CEO ‘freezes’ his jeans

Levi’s CEO ‘freezes’ his jeans

SAVES TIME ON LAUNDRY: Don't worry about washing your jeans, the CEO of Levi Strauss says. Photo: YouTube

A video of Levi’s CEO Chip Bergh speaking at Fortune magazine’s Brainstorm Green conference is making headlines after it featured his comments on the company’s efforts to be more environmentally friendly, as well his advice to not wash your jeans. Levi’s has previously suggested people place their jeans in the freezer overnight to get rid of any bacteria, and said throwing them for a quick spin in the dryer will help them retain their shape, without fading.

Recent Headlines

24 mins ago in National, World

North Korean rocket puts object into space, angers neighbors, U.S.

Fresh
22-overlay-3

North Korea launched a long-range rocket carrying what it called a satellite, drawing renewed international condemnation just weeks after it carried out a nuclear bomb test.

33 mins ago in National

Chipotle stores to open later on Monday for worker meeting

Fresh
chipotle

Don't plan on getting a burrito for lunch today - every Chipotle location in America will be closed this morning for a food safety meeting.

49 mins ago in National

Trump says New Hampshire win not necessary to secure nomination

Fresh
18-overlay-3

U.S. Republican presidential candidate Donald Trump said he does not have to win the New Hampshire primary vote on Tuesday to secure the nomination, apparently tamping down expectations despite holding a double-digit lead in that state's polls.

59 mins ago in National

10 FOR TODAY: Monday, Feb. 8

Fresh
trump

Your daily look at the stories that will be talked about today.

1 hour ago in Sports, Trending, Viral Videos

TODAY’S MUST SEE: Super Bowl 50 commercials

Fresh
14-overlay-1

A 30-second commercial spot on Super Sunday can cost up to $5 million. Which Super Sunday ad was your favorite?