News

Scarlett Johansson’s ad banned; reason might surprise you

Scarlett Johansson’s ad banned; reason might surprise you

TOO HOT FOR TV: Scarlett Johansson's sexy Super Bowl ad was banned but it had nothing to do with being "too hot." Photo: YouTube

Actress Scarlett Johansson’s new ad for beverage firm SodaStream has been banned from America’s Super Bowl broadcast this weekend because it mocks the event’s main sponsor, Pepsi.

“The Avengers” beauty recently signed on as the face of the brand and filmed a TV spot, in which she uses the SodaStream machine to make herself a fizzy drink and seductively sips the beverage through a straw.

The Super Bowl ad bosses had no problems with sexy Scarlett, but they didn’t like the end of the ad, when the actress utters an apology to SodaStream’s competitors: “Sorry Coke and Pepsi”, and now the 30-second clip has been rejected by broadcasting bosses at Fox, the network which will air Sunday’s big football game.

Johansson’s deal with SodaStream has already attracted headlines for other reasons – this week, the actress was forced to defend her decision to represent the Israel-based firm while maintaining her role as an Oxfam Ambassador amid the ongoing unrest in the Middle East.

Addressing criticism from political activists, she stated: “I remain a supporter of economic co-operation and social interaction between a democratic Israel and Palestine. SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights…

“I believe in conscious consumerism and transparency and I trust that the consumer will make their own educated choice that is right for them. I stand behind the SodaStream product and am proud of the work that I have accomplished at Oxfam as an Ambassador for over eight years.

“Even though it is a side effect of representing SodaStream, I am happy that light is being shed on this issue in hopes that a greater number of voices will contribute to the conversation of a peaceful two state solution in the near future.”

Recent Headlines

in Local

Boston Out In Olympic Bid 2024

boston

By Eddie Pells The Associated Press Boston’s bid to host the 2024 Olympics is over. A person familiar with the…

in National, Sports

U.S. Olympic Committee ends effort to bring 2024 Games to Boston

olympics

Boston backed out of its effort to host the 2024 Olympics, hours after the mayor said he would not "commit" to a deal if it meant taxpayers would foot the bill for hosting such a large-scale event.

in National

Safety regulators fine Chrysler record $105 million

chrysler

The automaker's agreement with the National Highway Traffic Safety Administration contains an unprecedented buyback option covering hundreds of thousands of vehicles.

in Local

Springfield Gunnery Sergeant Laid To Rest Monday

Tommy Sullivan

Residents are being encouraged to line up along Sumner Avenue at noon, which is when the motorcade is expected to leave Holy Cross Church for the cemetery

in Local

Massachusetts Lawmakers To Hold Health Bill Hearings

ma statehouse

The bills include a proposal for more restrictions on tanning booths and legislation that would create a commission to study the health impacts from wind turbines