News

Scarlett Johansson’s ad banned; reason might surprise you

Scarlett Johansson’s ad banned; reason might surprise you

TOO HOT FOR TV: Scarlett Johansson's sexy Super Bowl ad was banned but it had nothing to do with being "too hot." Photo: YouTube

Actress Scarlett Johansson’s new ad for beverage firm SodaStream has been banned from America’s Super Bowl broadcast this weekend because it mocks the event’s main sponsor, Pepsi.

“The Avengers” beauty recently signed on as the face of the brand and filmed a TV spot, in which she uses the SodaStream machine to make herself a fizzy drink and seductively sips the beverage through a straw.

The Super Bowl ad bosses had no problems with sexy Scarlett, but they didn’t like the end of the ad, when the actress utters an apology to SodaStream’s competitors: “Sorry Coke and Pepsi”, and now the 30-second clip has been rejected by broadcasting bosses at Fox, the network which will air Sunday’s big football game.

Johansson’s deal with SodaStream has already attracted headlines for other reasons – this week, the actress was forced to defend her decision to represent the Israel-based firm while maintaining her role as an Oxfam Ambassador amid the ongoing unrest in the Middle East.

Addressing criticism from political activists, she stated: “I remain a supporter of economic co-operation and social interaction between a democratic Israel and Palestine. SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights…

“I believe in conscious consumerism and transparency and I trust that the consumer will make their own educated choice that is right for them. I stand behind the SodaStream product and am proud of the work that I have accomplished at Oxfam as an Ambassador for over eight years.

“Even though it is a side effect of representing SodaStream, I am happy that light is being shed on this issue in hopes that a greater number of voices will contribute to the conversation of a peaceful two state solution in the near future.”

Recent Headlines

12 hours ago in Election 2016, National

Fiorina drops out of the presidential race

Republican presidential candidate Carly Fiorina waits to be introduced at a campaign event at Maple Avenue Elementary School Saturday, Feb. 6, 2016, in Goffstown, N.H. (AP Photo/David Goldman)

The former technology executive announced on Twitter that she is suspending her campaign.

14 hours ago in Election 2016, National

Christie expected to end 2016 White House bid

Republican presidential candidate, New Jersey Gov. Chris Christie embraces his son Patrick during a primary night rally in Nashua, N.H., Tuesday, Feb. 9, 2016. At left is Christie's older son Andrew and wife Mary Pat at right. (AP Photo/Charles Krupa)

Christie had banked his presidential prospects on a strong finish in New Hampshire, but finished behind most Republican rivals.

15 hours ago in National

Yellen: Fed not likely to reverse course on rates despite risks

U.S. Federal Reserve Board Chair Janet Yellen testifies at the House Financial Services Committee in Washington February 10, 2016. REUTERS/Gary Cameron

Chances are slim the Federal Reserve would need to reverse the rate tightening cycle it began in December.

15 hours ago in Local

Paul Mark Considering Berkshire Senate Seat

paul mark

Mark had initially ruled out a run, but now admits he is "thinking about" since 4th Berkshire District Rep. William "Smitty" Pignatelli has taken himself out of the running.

15 hours ago in Lifestyle, National

Twitter to change homepage to customize tweet displays to individuals

A 3D printed Twitter logo is seen in front of displayed stock graph in this illustration picture made in Zenica, Bosnia and Herzegovina, February 3, 2016. REUTERS/Dado Ruvic

The change to the timeline - as the homepage is known - is also designed to appeal to advertisers.