Podcasts: The Western Mass. Business Show
The Western Mass. Business Show
Entrepreneurs undertake risk and responsibility, in order to solve problems, contribute their passions and talents to society, and make the world go round. Our success and survival depends on them, and they depend on you. Hear their stories, perspectives, and inspirations every week, as they reveal themselves in a conversation with Tara Brewster. Saturdays at 11AM and Sundays at 2PM on The Western Mass Business Show.
Western Mass Business Show 9.19.20
Tune in Saturday, September 19th at 11 AM to hear Ira speak with DYLAN PILON
of Cloud 9 Marketing Group about his intrigue with excellent commercials and how creativity can drive sales; how a great ad draws you in, and then calls you to action; how we consume print versus digital; how to identify the ideal customer and get your message in front of them; how he gained control over his career by starting his own business; his decision to specialize in social media, one aspect of marketing; the challenge of tying a strategy to return on investment; how business owners can get a fresh perspective; doing business in a pandemic, including the messaging that helps companies struggling through it; and more.
Western Mass Business Show
Tune in Saturday, September 12th at 11 AM to hear Ira speak with
Max Hartshorne, of Go Nomad, whose teenage trip to Europe was so exhilarating he made it his life work. They discuss how Max helps tourism boards and brands to get their message across, about the exotic and the unlikely. How travel is about the future, and planning, which psychologist say is as much fun as the actual trip. How Max has developed his unique way of travel, including not focusing on the itinerary so much, until he arrives (just as his favorite movie is
one he had no idea about, beforehand). How and why his favorite thing is traveling by himself, ie: hired by France to promote 29 cities there. How he monetizes his repository of articles by working with other travel sites, with a lot of cross promotion. How even during the pandemic, they produce a steady stream of articles. How they differentiate from mainstream travel gurus, covering islands
you never heard of, and unlikely places, like Arkansas or Missouri! So tune in!
Western Mass Business Show 9.5.20
Tune in Saturday, September 5th at 11 AM to hear Ira speak with Jim Young a.k.a. the Centered Coach. They explore: what is “centered”?; he six daily habits Jim recommends and practices helping him become who he wants to be; how to move from grief to joy; and slow down and connect, to find your best relationships, including with yourself; how curiosity enters into the coaching conversation; Jim’s process of leaving “corporate” to take the risk to his more creative and flexible work; how it helps men to discover their gentleness, and much more!
Western Mass Business Show 8.29.20
Tune in Saturday, Aug 29th @ 11 AM to hear Tracy Roth of The Hub Studio, a one-stop shop for health and wellness; providing physical fitness, nutrition coaching, and other “spokes” on the hub. She almost named it Metaphor Sports, because how you stay fit represents who you are, in the world; and your fitness qualities can inspire you elsewhere. Hear how this was her calling; why she chose the Nonotuck Mill, in Florence; how they build community; how she responded to the pandemic; how a fitness studio differs from a gym; about Refleksiv yoga, outdoor boot camp, spinning, TRX exercise, functional fitness, and more. Tracy discusses her approach to food, body image, and finding what works for you. How she has cultivated optimism, and more!
Western Mass Business Show 8.22.20
Tune in Saturday, Aug 22nd @ 11 AM to hear Carla Ness & Carol Smith of Delap Real Estate, a Northampton realtor. Hear how they are a cooperative model, based on the thinking of Dennis Delap, who wanted input from his colleagues on how do run the company (and how he bequeathed the agency to his 7 agents). Hear how they make decisions, how they collaborate, even as they compete; how the landscape looks, during covid19, for buyers, sellers, seniors, young families. Also, the effect of broadband on rural areas; the desire for land and gardens; the effect of inventory shortages on buyers vs sellers brokers; and much more!
Western Mass Business Show 8.15.20
Tune in Saturday, Aug 15th @ 11 AM to hear Ira speak with Brian Tuohey of Collins Pipe, a Connecticut pipes, valves and fittings distributor. Hear how Brian came to own/operate the company, in answer to the prayers of his predecessor. Hear how he works with his 5 children and are thinking through succession; and running a family business with professionalism; how they “flipped the model” from “bid, buy, and bargain” to an engineered products company that “happens to sell” pipe; but also, solutions; and how they grew globally, with 9 locations, and recognized for their technical expertise (and also, sell pipe and fittings).
Western Mass Business Show 8.8.20
Tune in Saturday, Aug 8th @ 11 AM to hear Ira speak with Dave DelVecchio of Suite 3, an Easthampton IT service firm. They are a certified Microsoft partner, expert in Microsoft Teams and Office 365, helping communication and collaboration, and even replicating the “water cooler experience,” especially with teams working remotely. Also, how the pandemic has affected how Suite 3 is helping clients get their work done, including remote access solutions; including through Zoom trainings, that have been selling out. And why he recommends to start small with a solid structure, and then grow your use of it. And they discuss what might be the future of all that kind of thing, but who knows?
Western Mass Business Show 7.25.20
Tune in Saturday, July 25th @ 11 AM to hear Ira speak with Frank Nataloni of Curio Kitchen and Bath, about forming trusting relationships with customers, that even resulted in them renovating a kitchen they’d put in 35 years before; how the market for kitchens and baths change with the economy; how people are feeling about interior construction during a pandemic; why people decide to renovate after the holidays; about whether people know how to plan a kitchen; how to help a customer figure out planning, budget, and progress on a job; what to know about the “magic triangle” if you don’t have a “magic room,” figuring out traffic flow that fits the space, and so much more! So tune in!
Western Mass Business Show 7.18.20
Tune in Saturday, July 18th @ 11 AM to hear Ira speak with Ken Danford of North Star, an alternative way to learn, when students feel trapped in traditional public school. The school teaches families how to home school, encouraging students to be active people and independent learners. How home schooling is different than schooling at home, during the pandemic. How North Star is a community center where students can try something more open, with the proper support. How students can explore what’s on their minds, and what a decent life, with education, would look like; and how that can turn into a learning plan. And so much more, so please listen in!!
Western Mass Business Show 7.11.20
Tune in Saturday, July 11th @ 11 AM to hear Ira speak with Dr. Michael Klein about what makes a job a good fit, how to become more insightful of your tendencies, how one can become happier, more productive, and more cooperative; how 95% of managing is “casting” the right people, and 5% is maximizing their performance; how a company is shaped around who the founder is; how the trait of flexibility helps in dealing with global plagues, and a healthy dose of neuroticism doesn’t hurt (!); how it helps to have good relationships, being human beings that need that; psych tools that helped him predict who would succeed in sales; how your personality is affected by the experiences and lessons of your life; and the effect of Covid19 on choosing to join the family business.
