Western Mass Business Show 10.31.20

Tune in Saturday, October 31st at 11 AM to hear Ira speak with SANDRA COSTELLO
of Sandra Costello Photography. Her work helps people to be their best selves, as she captures a record of who you are and have become and create a legacy for those who care about you. Hear how Sandra is great at photographing families, benefiting from having 44 cousins herself. As her superpower is seeing what makes each person unique, she can nudge you to be your true self. Hear what it takes to choose the winning photos, out of the many she will take of you. And how she succeeds as a professional photographer in a time where everyone has a pretty good camera on their phone. Listen in, and you will realize why her website is sandralovesyou.com

Western Mass Business Show 10.24.20

Tune in Saturday, October 24th at 11 AM to hear Ira speak with DAVID SPITULNIK who helps business owners develop and implement strategies. They discuss how the means to achieve your goals may change; how to think about getting from where you are to where you want to be; how to balance short- and long-range goals; how to avoid mission creep, as well as shiny objects; how to be both coachable and scalable; and more, so listen in!

Western Mass Business Show 10.17.20

Tune in Saturday, October 17th at 11 AM to hear Ira speak with MICHAEL KATZ, of BLUE PENGUIN DEVELOPMENT. Michael is the world’s expert in being the world’s expert. His specialty is helping professional service providers make their email newsletters stand out, differentiating themselves as likeable, trustworthy, and visible, so they are the person that your word of mouth promotes, when someone asks who you know. There are millions of people just as good as you, Michael helps you get to the front of the line. So listen

Western Mass Business Show 10.10.20

Tune in Saturday, October 10th at 11 AM to hear Ira speak with LYNNE NICOLE SMITH

of Qigong Infused Yoga a calming, gentle yoga, combined with tapping, shaking like a tree and other ways to helps you discharge suppressed energy and fear; alleviate chronic pain, and strengthen immunities. Hear about her online program, so people can enjoy this during Covid.

She also offers Luv-A-Pup Petsitting where Lynne, who grew up with many animals, will walk or board your dog. Hear how she balances these two ventures, bringing calm to both.

Western Mass Business Show 10.3.20

Tune in Saturday, October 3rd at 11 AM to hear Ira speak with JESS KERN, Neuromuscular Therapist. They discuss how fascia is the “organ of communication and consciousness;” how your body remembers; how so many aches can be helped with a tennis ball; why sitting or standing still is so bad; how to make “better” your new normal; how stretching might make it worse; why she goes to where the pain isn’t; why she wants to know from clients what the pain means to them, and what it means to her that she can give a bumblebee a massage; how she’s working, during Covid, and more!

Western Mass Business Show September 24th 2020

Tune in Saturday, September 26th at 11 AM to hear Ira speak with LEN GENDRON of SCORE which is no longer retired executives and are 60-70% still working. How it is a partner of the SBA, provides mentoring, planning, and education to small business owners; how most of their clients are women; how they help develop benchmarks; understand cash flow; explore expansion, marketing, franchising, and more. How they will help you understand what a good idea looks like, how to build a sustainable business, and to consider what your clients are thinking, and more!! So listen!

Western Mass Business Show 9.19.20

Tune in Saturday, September 19th at 11 AM to hear Ira speak with DYLAN PILON
of Cloud 9 Marketing Group about his intrigue with excellent commercials and how creativity can drive sales; how a great ad draws you in, and then calls you to action; how we consume print versus digital; how to identify the ideal customer and get your message in front of them; how he gained control over his career by starting his own business; his decision to specialize in social media, one aspect of marketing; the challenge of tying a strategy to return on investment; how business owners can get a fresh perspective; doing business in a pandemic, including the messaging that helps companies struggling through it; and more.

Western Mass Business Show

Tune in Saturday, September 12th at 11 AM to hear Ira speak with
Max Hartshorne, of Go Nomad, whose teenage trip to Europe was so exhilarating he made it his life work. They discuss how Max helps tourism boards and brands to get their message across, about the exotic and the unlikely. How travel is about the future, and planning, which psychologist say is as much fun as the actual trip. How Max has developed his unique way of travel, including not focusing on the itinerary so much, until he arrives (just as his favorite movie is
one he had no idea about, beforehand). How and why his favorite thing is traveling by himself, ie: hired by France to promote 29 cities there. How he monetizes his repository of articles by working with other travel sites, with a lot of cross promotion. How even during the pandemic, they produce a steady stream of articles. How they differentiate from mainstream travel gurus, covering islands
you never heard of, and unlikely places, like Arkansas or Missouri! So tune in!

Western Mass Business Show 9.5.20

Tune in Saturday, September 5th at 11 AM to hear Ira speak with Jim Young a.k.a. the Centered Coach. They explore: what is “centered”?; he six daily habits Jim recommends and practices helping him become who he wants to be; how to move from grief to joy; and slow down and connect, to find your best relationships, including with yourself; how curiosity enters into the coaching conversation; Jim’s process of leaving “corporate” to take the risk to his more creative and flexible work; how it helps men to discover their gentleness, and much more!

Western Mass Business Show 8.29.20

Tune in Saturday, Aug 29th @ 11 AM to hear Tracy Roth of The Hub Studio, a one-stop shop for health and wellness; providing physical fitness, nutrition coaching, and other “spokes” on the hub. She almost named it Metaphor Sports, because how you stay fit represents who you are, in the world; and your fitness qualities can inspire you elsewhere. Hear how this was her calling; why she chose the Nonotuck Mill, in Florence; how they build community; how she responded to the pandemic; how a fitness studio differs from a gym; about Refleksiv yoga, outdoor boot camp, spinning, TRX exercise, functional fitness, and more. Tracy discusses her approach to food, body image, and finding what works for you. How she has cultivated optimism, and more!