Podcasts: The Western Mass. Business Show
The Western Mass. Business Show
Entrepreneurs undertake risk and responsibility, in order to solve problems, contribute their passions and talents to society, and make the world go round. Our success and survival depends on them, and they depend on you. Hear their stories, perspectives, and inspirations every week, as they reveal themselves in a conversation with Tara Brewster. Saturdays at 11AM and Sundays at 2PM on The Western Mass Business Show.
Western Mass Business Show 1.9.21
Listen on Saturday Jan 9th at 11am and Sunday Jan 10th at 2pm to hear Ira speak with Leslie Cerier, Michelle Huber and Nini Melvin about practicing self care, to improve your wellbeing and health, whether through noticing what’s happening in you, feeling your human nature, or embodying the organic lifestyle. What is special about caring, for yourself or your world? Where is our food coming from? How to regain respect and reverence for life? How to pay attention to what matters? How to spread the idea of greater mindfulness? What is a better way to deal with pain and stress? Listen in!!
Western Mass Business Show 12.26.20
Listen on Saturdays, December 26th and Jan 2nd at 11 AM to hear Ira speak with DYLAN PILON of Cloud 9 Marketing Group and MEGHAN ROTHSCHILD of Chikmedia on the role of humor in conveying a message, how creativity and humor captures your attention and maybe gets you to spread the word; what about when it’s funny to some but not all; the market research that shows what is resonating; how your message positions your brand; how you’re buying a lifestyle, not sneakers; who should not try to be funny, and much more!
Western Mass Business Show 12.12.20
Listen on Saturday, December 12 and 19th (2 parter!) at 11 AM to hear Ira speak with BARRY GRAFF + JEFF SAVLOV, two superb (says Ira) thinkers and advisors in the family business world. Tune in to hear how evolves into a family business consultant, what makes a healthy family business, how to be yourself in a relationship, why you don’t automatically get into your family business, what understandings and policies help people do better, what’s love and process have to do with it? And much more!
Western Mass Business Show 12.5.20
Listen on Saturday, December 5 at 11 AM to hear Ira speak with
PAM VICTOR, Head of Happiness of Happier Valley Comedy the first
and only improv theater in Western Mass. They discuss that when Pam was an overwhelmed new mom she saw a sign at Big Y about an improv class, and “the angels sang.” Pam explains how 2 big improv skills are to be “present and willing.” How listening with total openness also helps in sales, not to mention to gain acceptance of the reality of the moment! So tune in!!
Western Mass Business Show 11.21.20
Listen on Saturday, November 21 & 28 at 11 AM (a 2 parter!) to hear Ira speak with IZZY GESELL and JAYNE PEARL. Izzy is an improv trainer and humorologist; Jayne is a writer and expert about kids and money. The 3 of them discuss how they’ve met regularly for years to help each other think things through, be it a project, a challenge, a personal roadblock. Hear how they provide guidance without being advicey and how there is accountability without pressure and judgement. They discuss how small business owners can easily assemble a similar brain trust; how they ask good questions; how one’s perspective can be improved by this kind of camaraderie. This is a 2-part episode, and after, both will be on the station’s podcast page at whmp.com/podcasts
Western Mass Business Show 11.14.20
Listen on Saturday, November 14th at 11 AM to hear Ira speak with PATRICIA CROSBY, who recently passed the torch at MassHire Franklin/ Hampshire Workforce Board. They discuss how this one-stop career center serves anyone who’s looking to find or change jobs; whether education, health care, farming, tech, and more. They help people re-tool and determine their aptitude for another industry, where there may be more opportunity. Hear how their “vestibule programs” help them develop and show their reliability, motivation, and aptitude, increasing the talent pool in our region, and more!!
Western Mass Business Show 11.7.20
Tune in Saturday, November 7th at 11 AM to hear Ira speak with BRENDA & GLENN OLESUK, of Graduate Pest Solutions. They’re together since high school, now ”co-preneurs” and Glenn used his biology/forestry education to control pests with as few pesticides as possible, even plant oils to control ticks and mosquitos, et al. Brenda loves strategizing and growing a business, so she does the marketing, finance, and people development; while Glenn does the technical side. Hear who gets the final say on what, trends in the pest control industry, including how it’s becoming more about the big and small companies, with no middle, how they serve all of Pioneer Valley, and more!
Western Mass Business Show 10.31.20
Tune in Saturday, October 31st at 11 AM to hear Ira speak with SANDRA COSTELLO
of Sandra Costello Photography. Her work helps people to be their best selves, as she captures a record of who you are and have become and create a legacy for those who care about you. Hear how Sandra is great at photographing families, benefiting from having 44 cousins herself. As her superpower is seeing what makes each person unique, she can nudge you to be your true self. Hear what it takes to choose the winning photos, out of the many she will take of you. And how she succeeds as a professional photographer in a time where everyone has a pretty good camera on their phone. Listen in, and you will realize why her website is sandralovesyou.com
Western Mass Business Show 10.24.20
Tune in Saturday, October 24th at 11 AM to hear Ira speak with DAVID SPITULNIK who helps business owners develop and implement strategies. They discuss how the means to achieve your goals may change; how to think about getting from where you are to where you want to be; how to balance short- and long-range goals; how to avoid mission creep, as well as shiny objects; how to be both coachable and scalable; and more, so listen in!
Western Mass Business Show 10.17.20
Tune in Saturday, October 17th at 11 AM to hear Ira speak with MICHAEL KATZ, of BLUE PENGUIN DEVELOPMENT. Michael is the world’s expert in being the world’s expert. His specialty is helping professional service providers make their email newsletters stand out, differentiating themselves as likeable, trustworthy, and visible, so they are the person that your word of mouth promotes, when someone asks who you know. There are millions of people just as good as you, Michael helps you get to the front of the line. So listen
