Podcasts: The Western Mass. Business Show
The Western Mass. Business Show
Entrepreneurs undertake risk and responsibility, in order to solve problems, contribute their passions and talents to society, and make the world go round. Our success and survival depends on them, and they depend on you. Hear their stories, perspectives, and inspirations every week, as they reveal themselves in a conversation with Tara Brewster. Saturdays at 11AM and Sundays at 2PM on The Western Mass Business Show.
Western Mass Business Show 12.14.19
Tune in Saturday, December 14 @ 11 am, and Sunday, December 15 @ 8 pm to hear Ira speak with BROOKE SNYDER of Brooke Snyder Wellness. They discuss how Brooke’s background in sales and marketing led her to promote health and wellness through yoga and meditation, to manage the 50-70,000 “sentences in our mind,” 70-80% of them being negative. Her goal is to help people create more options, that are creative, and solution-focused; allowing them to create new by giving up old. Even her weightlifting regimen is to encourage herself and others to be empowered and uplifting. So listen in!
Western Mass Business Show 12.7.19
Tune in Saturday, December 7 @ 11 am, and Sunday, December 8 @ 8 pm to hear Ira speak with MITCH ANTHONY of Clarity first. They discuss how your brand is a promise to customers, and how customers can be more accurate than the business owner about what that promise is and should be. Hear Mitch describe how your vision is tied to your brand. Hear how his branding boot camp creates an affordable way to develop your message, and get your people singing from the same songbook. Tune in and learn much about this deep subject.
Western Mass Business Show 11.30.19
Tune in Saturday, November 30 @ 11 am, and Sunday, December 1 @ 8 pm to hear Ira speak with TARA BREWSTER, VP of Business Development at Greenfield Savings Bank. They discuss Tara’s style of relationship building, as a connector who believes that what is good for the community is good for the bank; how she is a “social entrepreneur” who serves on boards of several non-profits, and her perspective on what makes a board great. And the balance of family and work; and how this native daughter of Pioneer Valley feels about staying here long term; and what it costs to be the friend of someone who is always fund raising for good causes.
Western Mass Business Show 11.23.19
Tune in Saturday, November 23 @ 11 am, and Sunday, November 24 @ 8 pm to hear Ira speak with TERRI LEVINE, author of 40 books, including her latest, Born to Break: The Path to True Forgiveness. Terri has served over 6000 clients, helping business owners to get leads and convert those leads into long-term paying customers without selling. Hear how she is, and shows others how to be, a Heart-repreneur® – someone who does business heart to heart, with integrity and authenticity all while being fully transparent.
Western Mass Business Show 11.16.19
Tune in Saturday, November 16 @ 11 am, and Sunday, November 17 @ 8 pm
to hear Ira speak with PETE MILLER of Millbrook Benefits & Insurance Services
about the world of employee benefits: how employees see a good package as a sign
they are at a solid and caring company; the difference between a broker, consultant
and agent; how he and Cheryl Brooks launched MillBrook Benefits; how competitive
the benefits business is, and how they differentiate themselves; and how a certain kind
of mental model towards work versus free time has helped keep him inspired,
prepared, and ready to solve problems for customers.
Western Mass Business Show 11.9.19
Tune in Saturday, November 9 @ 11 am, and Sunday, November 10th @ 8 pm to hear Ira speak with MEGAN ST. MARIE & KITTY AXELSON-BERRY
of MODERN MEMOIRS, INC. about the value of having your life story told,
in your own voice, so that you can be known by your friends and family, present and future. They can even help you create a children’s book about your personal and family history
for the young readers in your life. Hear how Kitty founded this business in 1994 to
follow her passion and then found others (Megan and her husband, Sean) to carry it on
Western Mass Business Show 11.2.19
Tune in Saturday, November 2nd @ 11 am, and Sunday, November 3rd @ 8 pm
to hear Ira speak with DYLAN PILON of CLOUD 9 MARKETING GROUP about the job of marketing to communicate the brand message, curating it for your target customers, using the right psychology, determining the mix of digital versus print, etc. Also, how to attract clients outside of Western Mass, competing with agencies in larger markets. Plus, growing a company bigger than himself.
Western Mass Business Show 10.26.19
Tune in Saturday, October 26 @ 11 am, and Sunday, October 27 @ 8 pm
to hear Ira speak with ERIK MUTEN about how he catalyzes transformation in businesses and organizations, to help build emotional resilience and intimacy in our social connections, and help people see more clearly in everyday situations. He discusses how he has “radically simplified” his life, to achieve his priorities, and how he has used theater to highlight what needs repair in your workplace.
Western Mass Business Show 10.19.19
Tune in on Saturday, October 19 @ 11 am, and Sunday, October 20 @ 8 pm to hear Ira speak with LESLIE CERIER, THE ORGANIC GOURMET about her early experiences with her grandmother, who cooked by feel, and her mother, who was a solid 1950s meal maker. And how Leslie evolved from prescribing food as medicine, to writing cookbooks, inventing recipes for food companies, to personal chef, to teaching people how to feed, please and nourish everyone. Not to mention, her photography is otherworldly! So listen in!
Western Mass Business Show 10.12.19
Tune in on Saturday, October 12 @ 11 am, and Sunday, October 13 @ 8 pm to hear Ira speak with FRANCES RAHAIM, PhD of Hug Your Student Debt and Power Down Debt. Learn why most Americans get trapped in layers of debt and how simply correcting some common mistakes can turn things around. Learn about the (patent pending) software program and coaching Frances provides, that strategizes paying off all debt — even student loans and mortgages in the most cost efficient (and credit-savvy) method. How not doing this correctly delays college grads from getting on with life, not to mention threatening retirement security for parents. Also, how so many of the quick fixes available actually dig the hole deeper.
